Binary opposition is a theory which Levi Strauss advocated, involving the use of binary oppositions, i.e. complete contrasts, in order to construct a narrative within a text. The use of binary opposition within visual codes when introducing two characters, for example in the video for You Belong With Me by Taylor Swift the first character is shown in naturalistic lighting and natural imagery, however the second character is introduced by destroying the natural imagery by driving a red car, a symbol of lust and love. The use of binary opposition constructs two characters in the audiences mind along with the stereotypical portrayal of the archetypal character types.
Good
vs Evil Crime
vs Police
Happy vs
Sad Young vs
Old
Civilised
vs Uncilvilised Nature
vs Man
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